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Category: William Hill

William Hill has emerged as a leading player in the expansion of legal sports betting in the US. But in its home market of the United Kingdom, the company is being buffeted by fierce regulatory headwinds that underscore its need to succeed stateside. William Hill announced earlier this month plans to shut around 700 of its betting […]

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Tropicana Casino & Resort in Atlantic City launched its sportsbook Thursday, bringing a ninth operator into New Jersey sports betting. William Hill operates the new sportsbook at Tropicana, and threw open the doors in time for the second half of football season. Bets will be taken in the North Tower Casino for now, while a […]

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The Vegas Golden Knights are embracing legal sports betting, and that seems to mean that the NHL is on board, as well. William Hill US announced on Tuesday that it had signed “a landmark, multi-year partnership” with the hockey franchise. That makes it the first team from any of the four major North American sports leagues […]

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